Start Digital Learning Here
Customers are expected to deliver value constantly & Fix higher standards every day in pursuit of excellence and value delivery to customers. Customers evaluate products & brands with attributes, prices & suppliers and finally choose a brand. Their decision is based on the idea of value maximization. In the ahead of the article, we will…
Read More “Major 12 Importance of Customer Value for Business Growth” »
In this blog, we will discuss the objective of market segmentation and its benefits of market segmentation. Companies can not connect with all customers in large, broad, diverse markets. However, they can divide such markets into consumer segments or groups with definite requirements and wants. A firm can’t satisfy every customer with the same product,…
Read More “Top 5 Objective | 7 Benefits of Market Segmentation” »
A Retail store is any business enterprise whose sales volume comes mainly from retailing. Retail is the end or final stage of economic activity. Any organization sells to the final consumer, whether a manufacturer, wholesaler, or retailer. It doesn’t matter how goods and services are sold and where goods are sold. Therefore, we will discuss…
Read More “Top 8 Functions | 3 Types of Retailers in Marketing” »
Meaning of Wholesaler Wholesaling includes all the activities in selling goods and services to those who buy for resale or business use. It excludes manufacturers and farmers because they are primarily engaged in production and retailers. Wholesalers pay much less interest to promotion, environment, and vicinity due to the fact they address commercial enterprise customers….
The concept of PLC is one of the popular concepts in marketing literature. This concept has been used as a tool for forecasting and also for developing a marketing strategy. In its simplest form, this model explains the market response to a new product introduced in the market for some time. The idea of PLC…
Read More “Main 4 Stages of Product Life Cycle with its Strategies” »
Branding plays a crucial role in business and businesses can get huge advantages of branding. Product identification is an essential part of product management. Under which some selected marketing activities are performed, making product identification easy. Every manufacturer wants to differentiate their product from the manufacturer to identify it to the customers Value. For this…
Read More “Meaning | 11 Reasons | Major Advantages of Branding” »
A brand manager, while managing, needs to make various kinds of decisions while managing a brand. We will discuss some of these decisions in managing and building a brand. A brand manager has to make the following decisions for brand selection & positioning in business. The branding decisions can be grouped as follows. 6 Major…
Read More “Top 6 Branding Decisions and Packaging Decision | Strategy” »
Participation & involvement of workers in the management of industry is practised in most countries of the world. In Yugoslavia, it is called self-management, while in Germany, it is known as Co-determination. The International Labour Organisation has encouraged member nations to promote workers participation in management. Meaning of Workers Participation in Management It is the…
Read More “Top 6 Forms of Workers Participation in Management” »
Nowadays, marketing is an important area of study throughout the world. Marketing starts when you get the idea of launching any product in a specific market. For that, you test the market for the feasibility of the product. After that, design the product accordingly so that its supply & demand increases. To understand this concept,…
Workers’ Participation in Management is an essential ingredient of Industrial democracy. Workers’ participation in management is related to the Human Relations approach, which brought a new set of values to labor and management. In India, workers’ participation comes in three forms: the works committee, joint management councils, and schemes of workers’ representatives on the board…
Read More “5 Functions | Reasons of Failure | Objectives of Joint Management Councils” »
