Day: August 23, 2022

Top 6 Branding Decisions and Packaging Decision | Strategy

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A brand manager, while managing, needs to make various kinds of decisions while managing a brand. We will discuss some of these decisions in managing and building a brand. A brand manager has to make the following decisions for brand selection & positioning in business. The branding decisions can be grouped as follows. 6 Major…

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Marketing Management

Top 6 Forms of Workers Participation in Management

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Participation & involvement of workers in the management of industry is practised in most countries of the world. In Yugoslavia, it is called self-management, while in Germany, it is known as Co-determination. The International Labour Organisation has encouraged member nations to promote workers participation in management. Meaning of Workers Participation in Management It is the…

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HRM