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The process of promoting a product or a service through social media networks is defined as social media marketing. It might appear too simple, but “making the self known” is a set of events that helps the company establish its presence in the market as different companies use different methods to promote their products or…
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‘Delivery’ is the main intention of the distribution channel. The availability and reachability of all public and private items and offerings to the last customers may be made handiest through distribution channel intermediaries. As a result, several distribution-oriented companies have emerged these days: such organizations are generally termed “intermediaries” because they mediate between production and…
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The crux of effective strategic choice is to make good choices and to identify the key issues that affect the organization’s performance. For this, it also takes several steps to tackle the prevailing issues. Thus, the strategic choice process enables the organization to make appropriate and viable strategic decisions. Meaning of Strategic Choice Strategic choice…
Corporate and business levels are the two levels for doing strategic analysis. The analysis focuses on techniques helpful for analyzing the business under the same corporate umbrella and is defined as the corporate level strategy analysis. In contrast, the analysis focusing on the individual businesses from an industry perspective under the corporate umbrella to each…
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According to AMA (American Marketing Association), “International marketing is the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives”. Entry Level Strategies for International Marketing For international expansion, businesses adopt some fundamental entry strategies, which are categorized below:…
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The depository system in India was introduced through the Depositories Ordinance of 1996. A Depository is a party or institution receiving a deposit. One with whom anything is logged in trust. In this article, we will discuss the constituents of depository system. The Depository Act of 1996 defines a depository as a company funned and…
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One should understand international marketing as international trade. International marketing is defined as the marketing activity carried out across national boundaries. Hence, it involves marketing goods and services from one nation to another. A company can market its products in more than one country at a time. International marketing is just a part of international…
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The process of business research is a complicated mess of interrelated and interdependent activities running sequentially in stages but forcing the researcher to move forward and backward according to the situation. It is because research is something new to be found; it involves traversing those zones of knowledge where no one has been before; it…
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Many businesses are adopting these market strategies to become a part of a group of people online in common. People interact with one another in public places like coffee shops, pubs, or barber shops. Here, you will gain knowledge about importance of social media marketing. Similarly, people can also gather online to advise, share and…
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India is a land of diverse cultures and traditions, but amidst all this range, one consistent component. Strong awareness of economic improvement. To fuel this growth, India has several improvement banks that offer financial assistance to diverse sectors. These top development banks play an important function in the economic growth of the USA by offering…
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