What is Trade-Offs, Procedure of Trade-Off/Conjoint Analysis
Economists trust that clients have “utility functions” that cause them to select a particular product or emblem based on the relative importance of each of its various attributes. Different purchasers generally have exclusive utility functions; otherwise, market segments would not exist, and all clients might opt for one product (combination of characteristic stages). Therefore, one…
Read More “What is Trade-Offs, Procedure of Trade-Off/Conjoint Analysis” »