Social media marketing is a part of online marketing that utilizes social media websites as its marketing tool. Its main goal is to increase brand exposure, broaden customer reach, and convey information about products and brands. You also have to gain knowledge about pillars of social media marketing. For this purpose, various social media websites like YouTube, Myspace, Digg, and Facebook are used. Twitter and Flickr.
The products offered by the company and the objectives of SMM campaigns decide which social medium is most suitable for a particular target audience. Most social media campaigns are commonly launched to create brand awareness and increase brand feedback and discussions. In contrast, some campaigns only focus on selling products and services. Social media marketing also helps in green marketing.
Most Critical Pillars of Social Media Marketing
The various pillars of social media marketing are as follows:
1. Identity-Based Interaction
The company defines its values, who they are, and where they can be found. The customer relies on the online content that the company represents and declares as a provider. It is possible to create an “About Us” page on websites. Myspace profile, Facebook profile, etc. On these pages, significantly less information is provided outside their declaration, but it is essential to define the major benefits it offers to its customers. Only some websites are designed for this purpose, while it can also be done by providing an expanded business card or being a friend on other online websites. The most common website for making business connections is LinkedIn. It is one of the pillars of social media marketing.
2. Association-Based Interaction
In association-based interaction, there is a great chance for customers to associate with the marketer and the marketer with their customers. This can be quickly done by becoming friends on MySpace, creating a Blogroll for itself and the marketer, or through social bookmarking. This type of activity is encouraged mainly by social bookmarking sites like Digg. Del.icio.us, etc. Here, the customers can proudly wear the company’s logo and promote the company.
3. User-Initiated Conversation
A situation where the customer or user itself comes forward with its declarations and questions. It is the most significant opportunity for the company or the marketer to serve its customers respectfully. These conversations can be held by creating forums and groups on sites like Yahoo!, Google, community sites, etc.
4. Provider-Initiated Conversation
This is an initiative from the company’s side toward their customers to discover their likes, dislikes, feelings, and opinions. This conversation can conduct online through social media or the company’s website. This is an opportunity for customers to tell their preferences and choices, and it depends on whether to share it with the company. Whatever their decision, the company should present itself generously
5. In-Person Interaction
The principal way of customer interaction is over-face-to-communication. Once marketers interact with their customers online, they can meet up and have face-to Lace conservation with one another. This helps the marketer to build strong relationships and have genuine discussions with the customer with much more input, responses, and cooperation than online.