A mission assertion refers to the company’s reasons for the lifestyles of a business enterprise. A mission statement no longer defines the outcome. It has no time frame or measurement related to it. It highlights an organization’s modern-day position and destiny regarding product, marketplace, pricing, customer support, etc. In the following article, you will know the characteristics of mission statements.
The mission has a little touch of philosophy in it, as it talks approximately about the aspects for which a person is destined to be in this world. It presents the floor on generous resource allocation as in step with the targets. For example, Infosys’s Mission Statement is “To reap our objectives in an environment of equity, honesty, and courtesy toward our clients, personnel, vendors and society at big”.
Definition of Mission
According to Thompson, “Mission is the vital purpose of the agency, regarding particularly why it’s miles in life, the nature of the commercial enterprise (es) it’s far in, and the customers it seeks to serve and fulfill.”
According to David F. Harvey, “A undertaking affords the premise of awareness of a sense of reason, the aggressive surroundings, degree to which the firm’s assignment suits its talents and the opportunities which the authorities give”.
Characteristics of Mission Statements
The characteristics of a good mission statement are as follows:
1) Feasibility
An appropriate venture assertion needs to be an extensive-ranging goal constantly, but it needs to be Achievable. It must no longer be a not possible announcement. The organizational employees must discover it viable and credible. However, a venture’s feasibility is predicated upon providing organizational resources. It is one of the important characteristics of mission statements in strategic management.
For instance, it became a venture of the US National Aeronautics and Space Administration (NASA) to land on the moon at some stage in the 1960s, which was ultimately completed between the Nineteen Sixties and 1970s.
2) Precise
An effective venture statement has to be neither too slim nor too extensive. A narrow mission assertion will now not be capable of delivering the operations executed via the agency, and a comprehensive venture assertion will fail to define the organizational objectives and desires.
For example, for a gentle drink production employer, writing “manufacturing gentle liquids” and “pleasant customers” is too huge.
3) Clarity
An assignment announcement needs to, without a doubt, kingdom the organizational dreams to stimulate movements. It is one of the important characteristics of mission statements in strategic management. Sometimes, establishments misinform the general public by using superlative phrases to emphasize their identities and capabilities. A venture statement is helpful when clearly stated and leads to action.
For example, the mission declaration of India Today is “the complete news magazine.
4) Encouraging
A suitable task announcement needs to be capable of encouraging its employees and its customers. The personnel, customers, and stakeholders must experience value by being part of the agency. This will lead to more advantageous abilities and knowledge among the employees and create a sense of loyalty among the stakeholders.
For instance, Eureka Forbes encourages its personnel to offer advanced customer service to the clients at their homes in line with their comfort. This increases consumer loyalty.
5) Uniqueness
A mission must be remarkable and specific in every feeling from the competition. If all the Companies in the same business identically write their undertaking statements, it’d rarely create a unique identification and a tremendous impact on the general public. It is one of the important characteristics of mission statements.
6) Indication of Strategy
An accurate task assertion must indicate the approach for reaching long-term dreams. For instance, the venture assertion of Ashland is, “We are a marketplace-targeted, technique-focused employer that develops and offers revolutionary answers to our clients, consistently outperforms our peers, produces predictable earnings for our shareholders, and affords a dynamic and challenging environment for our employees.” This suggests that the company specializes in market structure, coverage, and organizational processes.
7) Should Specify the Ways to Achieve Objectives
A green project declaration ought to define the methods by which the organizational goals may be done. This enables the employer to determine the time- period wherein it desires to accomplish those goals. It is one of the important characteristics of mission statements.