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Publicity forms a very vital component of the promotion mix. While publicity people are paid, the publicity itself is an unpaid form of communication (non-personal) about the organization’s products, services or ideas. In the following section, you will know the types of publicity. Without paying any cost for the media, in publicity, target customers are…
Specific gadgets require changes on the time of instruction of “Funds Flow Statement“. Adjustment of Funds Flow Statement Some such objects are as follows: 1) Provision for Taxation Usually, a ‘Current Liability’ like a “Provision for Taxation” wishes to be proven inside the declaration of adjustments in the running capital. However, the treatment for provision…
Application of finances is a part of the fund go-with-the-flow declaration. It shows specific packages (uses) of a business enterprise’s capital. Some examples of programs/uses of working capital are dividend bills to shareholders, buying of new capital property/equipment, free of taxes, and many others. Applications/Uses of Funds Flow Statement The finances can carry out inside…
Any action focused towards enhancing sales and usage or trial of a product or service is called ‘sales promotion’. It fills the area not covered by any other marketing communication or promotion mix element. In the following section, you will know the process of planning sales promotion Programme. There are different types of sales promotion,…
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Sales advertising may be a very crucial thing in advertising and marketing, in particular the merchandising mix. In actuality, it acts as an instant stimulus for prospective buyers. It specializes in encouraging the capability of customers/retailers to buy the goods or services of a business enterprise by improving its value. In the next section, you…
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The Funds Flow Statement is a monetary announcement that comprehensively reviews the price range movement within an enterprise over a specific length. It is an essential tool for analyzing the modifications in an enterprise’s financial role and know-how of the assets and uses of budget. Here, you will know the advantages and disadvantages of funds…
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An advertising marketing campaign is an organized collection of commercial messages with a specific idea and subject matter to sell a product or service. It can broadcast through numerous media channels such as TV, radio, net, etc. In a broader view, a campaign is a systematic route of action. This is mainly designed to attain…
Financial Statement Analysis is the analysis of financial statements that helps a company to find out overall financial position of the company for the various parties. In the next section, you will know the advantages and disadvantages of financial statement analysis. Significance/Advantages of Financial Statement Analysis The advantages of financial statement analysis are as follows:…
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The in-intensity study and interpretation of the records provided inside the Financial Statements are known as ‘Financial Analysis’. Here, you will know the objectives of financial statement analysis. With the assistance of various items furnished in the Profit and Loss Account”, “Balance Sheet’ and different operative information and their strategic inter-dating, it’s possible to examine…
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The accounting principle postulates that economic reporting reduces statistics asymmetry through disclosing timely statistics among corporate managers and parties contracting with their corporations. Reporting Practices of Financial Reporting The reporting practices applicable and of diverse disclosures are as follows: 1) Disclosure of Information in Directors Report Consistent with the Companies Act 1956, a Company’s Annual…
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