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“Buying motives can be defined as influences or considerations which impel the prospects to buy, induce or determine the choice for the purchase of products and services.” –Garry Dessior. Thus, buying motives are influences that provide the impulse to buy. They are driving forces to act this way or that way. In the following article,…
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The business must be directed toward the satisfaction of consumers. A consumer buys a particular product because certain motives influence him. What motivates the consumers to buy? Why do they believe what they do? Each consumer enters the selling and buying process with emotional needs and motives that cause them to buy your product or…
Consumerism refers to the activities of voluntary organizations and others designed to protect the rights of consumers. It implies the organized efforts of consumers seeking redress, restitution and remedy for dissatisfaction caused by policies and practices of business. Evolution of Consumerism The marketers’ slogan that “customer is the king” remains very often as a vocal…
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It is essential to know the various methods or approaches to consumer protection. The following are the approaches to consumer protection. Approaches to Consumer Protection 1. Consumer Education One of the severe reasons identified for the cause of consumer problems is the need for more consumer education for numerous consumers in developing and developed countries….
In earlier years, some consumer problems were purchasing goods’ transactions- their quality, price, and weight. But now, with the advancement of science and technology, lifestyles are fast changing, and so are consumption habits. In the following article, you will know the challenges to consumers. In the first four decades of the independent era, Indian consumers…
The root cause of consumer movement or consumerism is “consumer dissonance,” which means doubts and dissatisfaction about goods and services purchased. In the following article, you will know the need for consumer protection. Consumers are demanding from the company the safety of products, complete and accurate product information, a choice, and a redress. The growth…
Consumers may be classified into two categories. However, there may be a third category of consumers, which is decided on the basis of legal cases. In the following article, you will know the types of consumers. Types of Consumers 1. Personal Consumers Personal consumers are those individuals who purchase goods and services for their use…
Consumer exploitation is an unending story in almost all parts of the world. Johnson, the President of the United States, once pointed out that “for far too long, the consumer has had too little voice and too little Weight in Government. As a worker, as a businessman, as a farmer, as a lawyer or doctor,…
Consumers are the king of the market. These are very important for the market as well as business. But somehow consumers are harassed by marketers as well as producers and sellers. Therefore, there may be many problems of consumers to survive in the society. Problems of Consumers Consumers have to face several problems day in…
