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Cause related marketing is a marketing relationship that usually does not involve contribution. In this article, you will know the types of cause related marketing Programme. Cause related marketing (also known as cause marketing) includes coordinated efforts of a non-profit organization and a “for-profit” enterprise for mutual advantage. This term is also used widely for…
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The process of promoting a product or a service through social media networks is defined as social media marketing. It might appear too simple, but “making the self known” is a set of events that helps the company establish its presence in the market as different companies use different methods to promote their products or…
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‘Delivery’ is the main intention of the distribution channel. The availability and reachability of all public and private items and offerings to the last customers may be made handiest through distribution channel intermediaries. As a result, several distribution-oriented companies have emerged these days: such organizations are generally termed “intermediaries” because they mediate between production and…
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According to AMA (American Marketing Association), “International marketing is the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives”. Entry Level Strategies for International Marketing For international expansion, businesses adopt some fundamental entry strategies, which are categorized below:…
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One should understand international marketing as international trade. International marketing is defined as the marketing activity carried out across national boundaries. Hence, it involves marketing goods and services from one nation to another. A company can market its products in more than one country at a time. International marketing is just a part of international…
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Many businesses are adopting these market strategies to become a part of a group of people online in common. People interact with one another in public places like coffee shops, pubs, or barber shops. Here, you will gain knowledge about importance of social media marketing. Similarly, people can also gather online to advise, share and…
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Social media marketing is a part of online marketing that utilizes social media websites as its marketing tool. Its main goal is to increase brand exposure, broaden customer reach, and convey information about products and brands. You also have to gain knowledge about pillars of social media marketing. For this purpose, various social media websites…
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As consumers awareness about the environment and society prevails, organizations prefer to design environmentally friendly products to satisfy consumers. For this, you have to study the importance of green marketing. Most organizations must adopt the green approach for producing products and services due to the need of the hour. That is why they focus on…
The underlying assumption behind green marketing is to use the product’s greenness to influence buyers’ purchase decisions. Here, consumers perceive the naturalness of a product as a benefit. Marketers also assume consumers are ready to pay more specifically for green products than alternate ones. But this assumption still needs to be confirmed. The strategies for…
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Marketing aims to inform and enthuse the public about a company’s goods and services. A marketing team’s efforts in market research and consumer trends assist businesses in constantly satisfying customer wants by guiding the strategy behind other business areas. Recent Development in Marketing The recent concepts in marketing have evolved new dimensions in the liberalized…
