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Category: Marketing Management

Complete Process of Green Marketing

Posted on 07/04/202307/08/2023 By Renu Saroha No Comments on Complete Process of Green Marketing
Complete Process of Green Marketing

When goods and services are marketed by highlighting their benefits to the environment, it is called ‘green marketing.’ The product, its production process (nature of service offering in case of services), or the packaging process may be environmentally friendly. You will get knowledge about process of green marketing. Different modifications are carried out in the…

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Marketing Management

Communication Cycle | 8 Elements of Communication Process

Posted on 23/03/202302/02/2025 By Renu Saroha No Comments on Communication Cycle | 8 Elements of Communication Process
Communication Cycle | 8 Elements of Communication Process

“Scot Ober” rightly points out that Communication is the process of sending and receiving messages, sometimes through spoken or written words and sometimes through non-verbal means such as facial expressions, gestures & voice qualities. It is a complete communication cycle that is completed while transferring ideas or messages. In this article, you will know the…

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HRM, Marketing Management, Strategic management

Exclusive Objectives | Steps | 3 Types of Responsibility Accounting

Posted on 06/01/202323/07/2023 By Renu Saroha No Comments on Exclusive Objectives | Steps | 3 Types of Responsibility Accounting
Exclusive Objectives | Steps | 3 Types of Responsibility Accounting

Responsibility Accounting is very crucial for every business’s success. Decentralization of authority is at the heart of the modern approach to management. For businesses, there is a general perception that managers in profit centers have an upper level of decentralized decision-making authority as opposed to the authority held by cost-center managers. But this might only…

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Marketing Management

7 Objectives | Process of Human Resource Accounting

Posted on 30/12/202230/12/2022 By Study Notes Expert No Comments on 7 Objectives | Process of Human Resource Accounting
7 Objectives | Process of Human Resource Accounting

Human resource accounting is described as a type of accounting that views human resources as assets and all financial expenditures on human resources like salaries, wages, and training. Human resources are valued in the books of accounts and included in the book of accounts. They are also recorded in books of accounts like other possessions….

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HRM, Marketing Management

7 Major Problems | Importance of Human Resource Accounting

Posted on 28/12/202223/07/2023 By Renu Saroha No Comments on 7 Major Problems | Importance of Human Resource Accounting
7 Major Problems | Importance of Human Resource Accounting

In this article, we will discuss the major importance of human resource accounting, which plays an essential role in smooth functioning. Also, you will be aware of some problems of human resource accounting faces. Needs/Importance of Human Resource Accounting These are the importance of human resource accounting that we will mention in the below section:…

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Marketing Management

Terms Used | Users | Objectives of Segment Reporting

Posted on 26/12/202226/12/2022 By Study Notes Expert No Comments on Terms Used | Users | Objectives of Segment Reporting
Terms Used | Users | Objectives of Segment Reporting

Segment Reporting or analysis is very crucial, since business organizations have grown more complicated over time and the conglomerate business model is becoming more commonplace and streamlined. It is now necessary to admit that financial statements that show the complete range of operations within an organization have seen a significant decline in their value. Meaning…

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Marketing Management

4 Disadvantages | Advantages of Responsibility Accounting

Posted on 18/12/202218/07/2023 By Study Notes Expert No Comments on 4 Disadvantages | Advantages of Responsibility Accounting
4 Disadvantages | Advantages of Responsibility Accounting

Responsibility accounting is a very important segment of every organization and it helps to smooth flow and clear the objective to the employees. There are many benefits and drawbacks of responsibility accounting. In this write-up, we will discuss the complete advantages and disadvantages of responsibility accounting. Advantages of Responsibility Accounting The accounting system for accountability…

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Marketing Management

Importance | 6 Objectives of Transfer Pricing

Posted on 18/12/202221/12/2022 By Study Notes Expert No Comments on Importance | 6 Objectives of Transfer Pricing
Importance | 6 Objectives of Transfer Pricing

Transfer price (TP) is defined as the cost of the goods or services that provide one profit center of a company to another profit center of the same organization. The value of these products or services is expressed in money and refers to the transfer price. There are some objectives of transfer pricing that play…

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Marketing Management

Features | Phases of Product Life Cycle Costing

Posted on 14/12/202204/08/2023 By Renu Saroha No Comments on Features | Phases of Product Life Cycle Costing
Features | Phases of Product Life Cycle Costing

Here we will discuss the product life cycle costing, which is very important. It is a cycle of revenue, expenses, profit, and sales levels. The life span of a product could differ from a few months to some years. It includes the time between the initial ideas and the product’s removal. Features of Product Life…

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Marketing Management

Application | Advantages of Life Cycle Costing

Posted on 12/12/202212/12/2022 By Study Notes Expert No Comments on Application | Advantages of Life Cycle Costing
Application | Advantages of Life Cycle Costing

Life Cycle Costing is an economic strategy that gives a longer-term view of the product line’s profitability. This method emphasizes the importance of tracking and evaluating costs at every manufacturing stage. This also aids in reducing manufacturing costs. The effectiveness of life cycle planning, cost information, and cost data are very high. Advantages of Life…

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Marketing Management

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