Category: Marketing Management

Most Significant Factors and Importance of Pricing

14/11/202214/11/2022 Study Notes Expert No Comments

The price process is directly connects with the worth of a service, product or concept in terms of the amount of money available at a particular moment that the marketing manager decides to promote it to potential customers. Precisely, Pricing involves establishing objectives, determining flexibilities, establishing strategies, setting prices, and controlling implementation. Importance of Pricing…

Managerial Economics, Marketing Management

Top 3 Components and Pricing Objectives

20/10/202218/07/2023 Study Notes Expert No Comments

This article will teach you the meaning of price, pricing, and pricing objectives. It will help you decide the future pricing policies for your business.Price is the amount of money charged for a product or service or the sum of the values consumers exchange for the benefits of having or using the product or service….

Managerial Economics, Marketing Management

Total Customer Value | Customer Value Formula | Measurement

14/09/202214/09/2022 Study Notes Expert No Comments

Customers are expected to consistently provide value and set higher standards in their pursuit of excellence and providing value to customers. Here, we come to know about the total customer value that helps in business growth. Customers compare brands and goods based on characteristics, costs, and sources before selecting one. They base their choice on…

Marketing Management

Top 6 Characteristics | 5 Classification of Customer Value

07/09/202208/09/2022 Study Notes Expert No Comments

Here, we come to know about the total customer value that helps in the business growth. Customers compare brands and goods based on characteristics, costs, and sources before selecting one. Top 6 Characteristics of Customer Value Customers’ values are typical because they show distinctive characteristics of customer value. Instrumental Dynamic Hierarchical Diverse Synergistic Vary Across…

Marketing Management

Most Effective 4 Bases for Market Segmentation

02/09/202202/09/2022 Study Notes Expert 7 Comments

The step toward developing segmentation bases in marketing is to locate the bases for segmenting a market. The four most important classes of customer traits offer the maximum famous bases for market segmentation. Segmentation Bases in Marketing Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioural Segmentation In this section, we will discuss the bases for market…

Marketing Management

Major 12 Importance of Customer Value for Business Growth

31/08/202208/09/2022 Study Notes Expert No Comments

Customers are expected to deliver value constantly & Fix higher standards every day in pursuit of excellence and value delivery to customers. Customers evaluate products & brands with attributes, prices & suppliers and finally choose a brand. Their decision is based on the idea of value maximization. In the ahead of the article, we will…

Marketing Management

Top 5 Objective | 7 Benefits of Market Segmentation

30/08/202206/06/2023 Renu Saroha No Comments

In this blog, we will discuss the objective of market segmentation and its benefits of market segmentation. Companies can not connect with all customers in large, broad, diverse markets. However, they can divide such markets into consumer segments or groups with definite requirements and wants. A firm can’t satisfy every customer with the same product,…

Marketing Management

Top 8 Functions | 3 Types of Retailers in Marketing

29/08/202213/06/2023 Renu Saroha No Comments

A Retail store is any business enterprise whose sales volume comes mainly from retailing. Retail is the end or final stage of economic activity. Any organization sells to the final consumer, whether a manufacturer, wholesaler, or retailer. It doesn’t matter how goods and services are sold and where goods are sold. Therefore, we will discuss…

Marketing Management

Top 9 Functions | 4 Types of Wholesale

27/08/202207/07/2023 Study Notes Expert No Comments

Meaning of Wholesaler Wholesaling includes all the activities in selling goods and services to those who buy for resale or business use. It excludes manufacturers and farmers because they are primarily engaged in production and retailers. Wholesalers pay much less interest to promotion, environment, and vicinity due to the fact they address commercial enterprise customers….

Marketing Management

Main 4 Stages of Product Life Cycle with its Strategies

26/08/202216/07/2023 Study Notes Expert 1 Comment

The concept of PLC is one of the popular concepts in marketing literature. This concept has been used as a tool for forecasting and also for developing a marketing strategy. In its simplest form, this model explains the market response to a new product introduced in the market for some time. The idea of PLC…

Marketing Management