Start Digital Learning Here
According to Peter Drucker, “The basic purpose of an organization is to create customers and retain them. Marketing is a broad functional discipline which can respond to the general view of the transactional mode of marketing.” There is a growing concern for customer retention or the new focus on the newly emerging concept of relationship…
Read More “Exclusive 7 Importance of Relationship Marketing” »
A trial Balance is a statement in which the balances of all the ledgers are compiled into debit and credit columns. A company prepares a trial balance periodically, usually at the end of every reporting period. Here, you will know the objectives of trial balance. The general purpose of preparing a trial balance is to…
Read More “Unforgettable 4 Functions and Objectives of Trial Balance” »
Networking marketing, or Multi-Level Marketing (MLM) or referral marketing, is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers using relationship, referral and direct selling. In the multi-level marketing, independent unsalaried salespeople referred to as distributors. These distributors are associates, independent business owners, franchise owners, and…
Read More “6 Major Advantages and Disadvantages of Networking Marketing” »
Promotion/conversation is one of the components of the advertising and marketing mix. Traditionally, advertising included advertising and marketing (via various media), income promotions, and unique promoting techniques. Modern promotional tools with extensive scope are available in the marketplace. These encompass e-trade/online advertising, factor-of-buy displays, sponsorship, change shows, exhibitions, event advertising and marketing, packaging, customer service,…
![5 Types of Decision Making in Marginal Costing [Official]](https://studynotesexpert.com/wp-content/uploads/2023/06/5-Types-of-Decision-Making-in-Marginal-Costing-1.webp)
Managerial decision making follows a different process than personal decision-making as it requires more focus on systematic and specialized operations. Decision-making is a complex process. The main obstacles in the process of decision making in marginal costing are inadequate information, conflicting motives, and changing circumstances. A solid decision-making process is integral to good management as…
Read More “5 Types of Decision Making in Marginal Costing [Official]” »
Guerrilla Marketing is an advertising strategy focusing on low-cost unconventional marketing tactics that yield maximum results. Jay Conrad Levinson coined the original term in his 1984 book “Guerilla Advertising The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed…
Read More “5 Advantages and Disadvantages of Guerrilla Marketing” »
Navigating the world of higher education can often feel like learning a new language. To help you understand the complex and diverse U.S. higher education glossary system, we’ve come up with this glossary to provide you with definitions and explanations of the most common terms you’ll encounter. So, whether you’re a freshman just beginning your…
Marketing is organizing and implementing the creation, exchange, and satisfaction of personal and organizational goals through the pricing, promoting, and distributing of ideas, products, and services. Here, you will know ambush marketing and its advantages and disadvantages. Said marketing is determining what must be done to sell a product or service for a profit. Yet…
Read More “Ambush Marketing: 4 Advantages | Disadvantages” »
![Divisible Profit and Provisions for Dividends [2026]](https://studynotesexpert.com/wp-content/uploads/2023/06/Divisible-Profit-and-Provisions-for-Dividends-_2023_-_1_.webp)
Out of the total profits, as disclosed by a company’s profit and loss account, determining the part of the profit (Divisible Profit) to be used for distribution amongst the shareholders as dividends is one of the most important functions of the accounts department. Arriving at that part of profit available for distribution as dividend depends…
Read More “Divisible Profit and Provisions for Dividends [2026]” »
The Viral marketing is another form of word-of-mouth, or “word-of-mouse”, that encourages consumers to pass company-developed products and services or audio, video, or written information to others online. It can be word-of-mouth delivered or enhanced by the network effects of the internet. Viral promotions may include video clips, interactive flash games, advergames, ebooks, brandable software,…
Read More “Viral Marketing: 5 Advantages | 5 Disadvantages” »