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Other definitions of mobile marketing include “delivery of any form of promotional or advertising messages to the customer over wireless networks” and “the use of mobile phones as a means of marketing communication.” In this article, you will know the importance of mobile marketing. Mobile marketing is “interactive wireless media to deliver time- and location-sensitive,…
A holistic method of advertising is integrated advertising communication which aims to ensure uniformity of the message and the complementary use of media. In this article, you will know the challenges in IMC. This concept protects both online and offline advertising channels. IMC is the most favorable way of promoting the products and services of…
Functions of Distribution Channels/ Role of Channel Members The capabilities of distribution channels are mentioned underneath: 1) Information Provider The essential function of intermediaries is to offer market records to the manufacturers. The records required by all manufacturers may additionally encompass adjustments in purchaser demography, psychography, media behavior, converting customer alternatives, and entry of a…
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In recent years, detecting a move from a laptop or desktop to a mobile has been simpler. Businesses have benefited greatly from the rapid increase in mobile phone usage. In this article, you will know the forms and strategic drivers of mobile marketing. Business organizations may now reach a larger audience with little money because…
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Generally, the harmony of love and affection is known as a relationship. It can be the common platform that is created among all. Here, you will know the pillars of relationship marketing. Different types of beliefs are included in a wide range of synonyms, and there can be a lot of variations. Trusting and believing…
Online marketing is an interactive way of generating timely responses from marketers and stimulating immediate customer response. In this article, you will know the advantages and disadvantages of online marketing. The scope of internet marketing is much wider as it covers all digital media tools such as e-mail, web, wireless media, etc. It also encompasses…
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The use of the internet has drastically changed the way marketers deal with their customers as well as the customer’s perceptions. In this article, we will discuss the trends and techniques of online marketing. Online marketing is a process of promoting products and services over the internet. It is the latest form of direct marketing,…
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While designing a channel structure, the company must define the customer needs and illustrate channel objectives. Find out alternative channel options, determine the cost of the channel and evaluate the various alternatives to be used in an ideal channel system. At the most basic level, the channel design should be such that it allows the…
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Cause related marketing program contains a partnership between a profit-based business and a non-profit organization. Here, the enterprise associates its marketing strategy with the fundraising requirements of a charitable or generous cause for the mutual benefit of both parties. Under cause-related marketing, businesses are actively involved; thus, its concept goes beyond the notion of one-time…
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Several objective and subjective factors influence the choice of distribution channel and vary from company to company. However, certain factors are different and impact distribution channels in all cases. Factors Affecting the Selection of Distribution Channel Those factors are as follows: 1) Factors Related to Product Characteristics The firm manufacturing the product is a governing…
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