Other definitions of mobile marketing include “delivery of any form of promotional or advertising messages to the customer over wireless networks” and “the use of mobile phones as a means of marketing communication.” In this article, you will know the importance of mobile marketing. Mobile marketing is “interactive wireless media to deliver time- and location-sensitive, tailored information to customers that promotes goods, services, and ideas, thereby providing value for all stakeholders.”
According to Mobile Marketing Association, “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
Top 8 Importance of Mobile Marketing
Various points highlighting the importance of mobile marketing are as follows:
1. Instant Results
Most of the time, users carry their mobile phones with them. They receive messages as soon as it is sent. And if the mobile phone is off or on standby mode, the user will receive the message as the phone is turned on. Therefore, it is beneficial for the marketer to use mobile marketing to get instant results
2. Easy to Work
The message content for mobile phones can be designed easily and economically. It can be in the form of text, images, or videos. Users can view this information anytime and place it on their phones. Users can also subscribe to various promotional and marketing incentive services through mobile phones.
3. Convenient to Use
It is very convenient for the marketer to design messages for mobile phones. The messages must be simple and precise as mobile phones have small screens and different operating systems.
4. Direct Marketing
In mobile marketing, mobile operators can directly interact with the users. They can also ask questions and receive immediate feedback on mobile phones. Not only this, but it also helps the marketer to know their preference better and provide customised services as per their requirement.
5. Huge Viral Potential
Generally, mobile users share their messages with family and friends, which becomes viral. This proves to be advantageous for companies, as users widely share messages that give companies more coverage without conducting additional marketing campaigns.
6. Mass Communication
Almost every individual possesses a mobile phone than a PC or a laptop. This enables the marketer to reach every customer worldwide, irrespective of geographical boundaries, especially in remote areas. It also allows marketers to send location-based messages to users with the help of GPS and Bluetooth technology.
7. Niche Market
Mobile marketing is a niche market and has still been explored by various marketers. Mobile marketing offers a better chance of success for emerging marketers. It is the most appropriate promotional method for new marketers.
8. Mobile Payments
Mobile payment facilities are safer and more convenient than traditional payment methods. A secure online payment gateway is provided to users who work under advanced mobile web systems. A user can pay purchase bills online without any exchange of physical currency.