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A Retail store is any business enterprise whose sales volume comes mainly from retailing. Retail is the end or final stage of economic activity. Any organization sells to the final consumer, whether a manufacturer, wholesaler, or retailer. It doesn’t matter how goods and services are sold and where goods are sold. Therefore, we will discuss…
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Meaning of Wholesaler Wholesaling includes all the activities in selling goods and services to those who buy for resale or business use. It excludes manufacturers and farmers because they are primarily engaged in production and retailers. Wholesalers pay much less interest to promotion, environment, and vicinity due to the fact they address commercial enterprise customers….
The concept of PLC is one of the popular concepts in marketing literature. This concept has been used as a tool for forecasting and also for developing a marketing strategy. In its simplest form, this model explains the market response to a new product introduced in the market for some time. The idea of PLC…
Read More “Main 4 Stages of Product Life Cycle with its Strategies” »
Branding plays a crucial role in business and businesses can get huge advantages of branding. Product identification is an essential part of product management. Under which some selected marketing activities are performed, making product identification easy. Every manufacturer wants to differentiate their product from the manufacturer to identify it to the customers Value. For this…
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A brand manager, while managing, needs to make various kinds of decisions while managing a brand. We will discuss some of these decisions in managing and building a brand. A brand manager has to make the following decisions for brand selection & positioning in business. The branding decisions can be grouped as follows. 6 Major…
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Participation & involvement of workers in the management of industry is practised in most countries of the world. In Yugoslavia, it is called self-management, while in Germany, it is known as Co-determination. The International Labour Organisation has encouraged member nations to promote workers participation in management. Meaning of Workers Participation in Management It is the…
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Nowadays, marketing is an important area of study throughout the world. Marketing starts when you get the idea of launching any product in a specific market. For that, you test the market for the feasibility of the product. After that, design the product accordingly so that its supply & demand increases. To understand this concept,…
Workers’ Participation in Management is an essential ingredient of Industrial democracy. Workers’ participation in management is related to the Human Relations approach, which brought a new set of values to labor and management. In India, workers’ participation comes in three forms: the works committee, joint management councils, and schemes of workers’ representatives on the board…
Read More “5 Functions | Reasons of Failure | Objectives of Joint Management Councils” »
Here we will give detailed information regarding trade union in HRM. Trade Union is the result of that philosophy of labor which says that “Union is Strength.” In the initial stages, different labor groups gradually formed organizations to improve their working conditions and economies, and these organizations became more and more effective and powerful with…
Read More “Meaning | 7 Objectives | 5 Functions of Trade Union in HRM” »
Here we will give detailed information regarding recent techniques in HRM(Human Resource Management). The trends of economic liberalization and globalization have a direct impact on organizational design and the type of organizational structure. The corporations’ post-liberalization purposes include producing highly qualitative products and rendering services to satisfy the customer and have a competitive advantage. Consequently,…
